Thursday, January 22nd, 2009
Sony Motionflow star brings media spin to a halt
Despite last week’s frenzied speculation about a record-breaking transfer to Manchester City, Brazilian international Kaká has announced that he plans to stay at AC Milan.
Commenting on his decision he said: “At the moment I don’t want to change anything.
“All the messages that I received said to choose with the heart and I think in the end that has been the decision. It is absolutely not about money.”
The former FIFA player of the year, and star of our BRAVIA-drome TV ad, is known as much for his strong principles as his deftness and speed on the pitch, a point he proved by turning down the £15 million a season reportedly being offered by Manchester City.
Friday, January 16th, 2009
Kaká: “Every time I play in England it’s an exciting experience”
(see more of Kaká at our YouTube channel)
Kaká’s impeccable performance both on and off the pitch has brought the Brazilian international to the attention of football fans the world over. Now he’s more in demand than ever, with reports of a world record bid from Manchester City hitting the headlines.
In December at a press conference following our BRAVIA-drome event he answered questions about his footballing future. As you can see from the video above, his response was characteristically measured.
“I’m very happy at AC Milan, we share the same objectives. But if that were ever not the case I’d certainly be happy to play in England’s Premier League. It’s a fantastic championship. Every time I play in England it’s an exciting experience.”
He also talked about his involvement with the BRAVIA-drome campaign.
“It was a really unique day and it was exciting too, particularly for the atmosphere that surrounded the event, and the people who joined us in the square. I was very moved to see how Sony had realised such a successful, commercial illustration of what the past has been and what the future will be with BRAVIA technology.”
“What attracted me to this campaign and to Sony is that Sony is number one in the world in what it does. Whenever I sign a contract I make sure I can share my values with that company.”
Wednesday, January 7th, 2009
Capturing the Sony BRAVIA-drome advert on film
For five days Venaria’s Piazza Annunziata was transformed into a film set as director Vernie Yeung and his crew captured the BRAVIA-drome on film for Sony’s latest TV commercial.
